Wednesday, March 18, 2009

High-End Residential Market Still Targeting High Sale Figures

In spite of the global financial slump, managing director of the high-end Saladaeng Residences continues to be watchfully optimistic. In spite of everything, the wealthy will definitely invest somewhere, he reasons.

High-end Saladaeng Residences project in Bangkok's CBD has a tough task there: selling luxurious property at the time of financial crisis.

Yet he is watchfully hopeful and hopes to attain the target of selling 60-70% of the 132-unit project in the coming 12 months. The project is of value Bt2.5 billion.

In the last two months, they have sold around 35% of the total units. Purchasers from Thailand account for 70% of the sales at the same time as the rest of purchasers are from Europe, the US and Asian countries like Hong Kong.

Most Thai purchasers are industrialists and second-generation business-owners, between the ages of 30-40. Also, there are some high-income professionals and self-made millionaires.

“As for the international purchasers, they take in retirees and professionals, like lawyers, who still have the buying power left,” he says.

This high end housing project is priced from Bt10-100 million per unit for a single penthouse. The average price per square meter is at present set at Bt160,000.

The firm is mainly targeting purchasers with a net value of Bt50 million or more and second-generation members of recognized family-owned or controlled businesses.

These people are youthful and generally educated in foreign countries. This project is offering them a super-deluxe high-end housing product at a location where unoccupied land plots for fresh development projects are rare.

The units of this project are comparable to high-end condominiums in Singapore or Hong Kong, like the Ritz Carlton, although as per price that is 7-10 times cheaper.

Aside from the unique design, their material conditions are among the top as they are going to make use of real teakwood for the floors and natural stone.

The project's foundation has already been finished, and the construction is about to be completed by 2011.

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