Branded Hotel Condos Enhance Luxury Market in Thailand
Property investors in Asia are all set to pay money for their investment if a luxury branded name is joined to the development.
Branded residences encourage high levels of buoyancy due to the influential class they make available along with the security offered by direct rental and global marketing, it is declared.
They are comparatively fresh in Asia where five star hotels are working with possessors and developers to enhance accessibility and support investment.
An illustration is the current launch by a global management company of a housing project in Singapore where branded condos sold for S$4,000 per square meter which is higher than the average price of S$ 2,500 for luxury condos.
"No one had observed an investment similar to this in Singapore and they sold rapidly. People were paying money for the name and the brand," said Nigel Cornick, Chief Executive Officer of Raimon Land Public Co.Ltd, a Thai based luxury developer.
He considers it has started a movement and more of these types of investments are considered in leading areas in Thailand. Investors are also paying attention towards the better-quality returns these types of projects can distribute. Bigger projects are presenting more and more villas, apartments and a renowned hotel with condos.
In most cases the management companies either sells the residences out-and-out with the owners living onsite, or the apartment turns out to be a part of the hotel supply and in the hotel leasing pool for owners to obtain rental income. Revenue is divided in between the owners depending on the size of their investment.
Added incentives consist of the hotel brand's services like a caretaker, dry-clean, doorman, laundry, spa and private access.
"If the developer and hotel brand have an excellent reputation and a well-built track record, and they put forward sensible or exclusive designs, investor assurance is much higher. The operators can make available security, buoyancy and peace of mind for the owners, particularly when the investment is over and above US$1 million."
Branded residences encourage high levels of buoyancy due to the influential class they make available along with the security offered by direct rental and global marketing, it is declared.
They are comparatively fresh in Asia where five star hotels are working with possessors and developers to enhance accessibility and support investment.
An illustration is the current launch by a global management company of a housing project in Singapore where branded condos sold for S$4,000 per square meter which is higher than the average price of S$ 2,500 for luxury condos.
"No one had observed an investment similar to this in Singapore and they sold rapidly. People were paying money for the name and the brand," said Nigel Cornick, Chief Executive Officer of Raimon Land Public Co.Ltd, a Thai based luxury developer.
He considers it has started a movement and more of these types of investments are considered in leading areas in Thailand. Investors are also paying attention towards the better-quality returns these types of projects can distribute. Bigger projects are presenting more and more villas, apartments and a renowned hotel with condos.
In most cases the management companies either sells the residences out-and-out with the owners living onsite, or the apartment turns out to be a part of the hotel supply and in the hotel leasing pool for owners to obtain rental income. Revenue is divided in between the owners depending on the size of their investment.
Added incentives consist of the hotel brand's services like a caretaker, dry-clean, doorman, laundry, spa and private access.
"If the developer and hotel brand have an excellent reputation and a well-built track record, and they put forward sensible or exclusive designs, investor assurance is much higher. The operators can make available security, buoyancy and peace of mind for the owners, particularly when the investment is over and above US$1 million."
Labels: apartments, developers, Housing projects, Property investors
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